The top 3 reasons why you should have a signature cleaning program

Chances are, every senior living community under the sun has a housekeeping team that regularly cleans resident apartments and common areas throughout the building… but is that enough?  Here are the top three reasons why your buildings should have a well-defined signature cleaning program in place, on top of general housekeeping and maintenance: 

1. COVID is here to stay
Although it’s certainly tempting to daydream and romanticize about our pre-COVID world, free of virus concerns, that mindset is unfortunately realistic. Total Coverage 360 LogoDespite widespread vaccination, most experts agree that COVID-19 isn’t going away any time within the next few years.  

So, as senior living professionals, who care for the most susceptible of our population, wiping down surfaces and encouraging hand washing simply isn’t enough.  After all, it’s one thing to clean, it’s another to disinfect.  By implementing a signature program that has proven ability to kill germs, mold, bacteria, and viruses, you can stay one step ahead of the Coronavirus, and keep it out of your buildings. 

2. It matters to consumers
It should come as no surprise that, when it comes to families making a decision on which senior living community to choose for their loved one, cleanliness matters…. a lot. In fact, 9 out of 10 Americans associate a senior living community’s cleanliness with its team’s competence. 

3. Optics, optics, optics
How do you “see” clean? Sure, we all want our homes to be tidy, look good, and smell good, but other than “it looks clean enough,” cleanliness is hard to quantify. However, if someone walks through your building’s front door and, aside from looking good and smelling good, they see branded signage at reception explaining the cleaning standards, they see a team member walk by with a misting pack, spraying common areas with disinfectant solution, and they’re even offered a bottle of the solution to take home, for free, the perceived level of dedication to cleanliness and sanitation becomes significantly more real. 

Want to learn more about The Hearth’s innovative, signature cleaning program? Contact us at or (315) 849-9277.